Social Media Essay Example | Topics and Well Written Essays - 750 words - 3

Social Media - Essay Example Other noticeable social media platforms include Google Corporation’s Google+ and Wikipedia, which normally serves as a reference site. Social media is no doubt becoming an integral part of human lives. They have been celebrated for the fact that they enhance communication between individuals, hence making interaction much easier. The role of social media in marketing has also been applauded as stakeholders have argued that it is the next big thing in marketing. Social media platforms increases both brand recognition and loyalty while at the same time reducing the cost of marketing. Experts have also attested to the fact that it improves customer experience. One major disadvantage of social media platforms According to (Kerpen, 2011) is the fact that their users tend to lose their privacy â€Å"You lose certain confidentialities as compared to not being on social network.† Similarly, concerns have been raised over the prospect of online bullying and stakeholders in various industries have overtime attested to the fact that social media platforms bring about distraction during working hours, hence resulting into time wastage. The Social Marketing book (Zarella, 2010) majorly revolves around how social media and its components have transformed the marketing world. In as much as commercial adverts, discounts and other marketing strategies are still worthy practices, social media marketing is much easier as it lowers the cost and enables producers to interact with the customers at a close range. The source on likability of social media (Kerpen, 2011), heavily touches on some of the reasons why various parts of the globe have faith in social media. One of the reasons why manufacturers and service providers for example, prefer social media is they get to improve their products from the customer comments. Customers on the other hand have fallen in love with the fact that social media takes the pressure of

Analysis of the Research Article pH Effects on the Bio-Permeability of Essay

Analysis of the Research Article pH Effects on the Bio-Permeability of Polymers Used in Prophylactics - Essay Example The hypothesis in this study was that pH has an effect on bio-permeability of NLR condoms hence research question is: Does pH increase the permeability of NLR condoms to infectious agents? In order to get an answer to the research question, this study tested pH effects on the permeability of natural latex rubber thus pH is an independent variable while permeability of NLR is a dependent variable. The investigators exercised adequate control of the variables. The NLR were first tested for any permeability using neutral water, bacteriophage and bacteria (E. Coli) and only those that were impermeable at the beginning of the experiment were used in the experiment. This was very important since it ensured the results that showed permeability after treating with different pH solutions were not as a result of any other factor but the pH. The second control was by cleaning the NLR condoms using distilled and neutral water. This was important because of two controls; first, by ensuring all lubricants, flavors and essence are removed from the NLR condom and second, there is no effect on the subsequent removal since distilled water (neutral was used) (Tubman et al 293-294). The investigators also prepared and standardized the bacteria that was used in this experiment and used the right media to inoculate and isolate the bacteria and bacteriophage. However, the investigators have not shown evidence of calibration of the pH meter that was used. Since pH is a variable, preparation of the pH solutions that were used to treat NLR condoms only is only mentioned but does not show for example how the study confirmed that pH 4.2 was actually 4.2. Moreover, replication of this study could face a challenge due to this fact.